So I am very lucky in that a lot of my clients have remained with me for a good few years and come back to me when they need to make some significant changes to their website.
An example of this is Lighthouse Mediation – a family mediator based in Norfolk. Nicky became a client of mine when she worked for a family lawyers in Banbury and then since branching out into her own business, I developed the first version of her website and her logo in 2018.
Now you may think that this is not so long ago and you’d be right! But as the average life of a website visually is approx 3-4 years it became in need of a refresh recently. After a while, websites can look less up to date and as the technologies behind them change and evolve, it is important to keep that all up-to-date as well.
A lot of the information on the website was still current, apart from a few minor changes. It was more about making the website look more welcoming and relaxed as Nicky pointed out that most of her clients approach her in stressful times and the website needs to reassure and provide the information senstively.
We selected some new more ‘natural’ style images and reflected the idea of ‘lighthouse’ and ‘sea’ throughout in the design elements. There is more white space in the updated version so things seem less cluttered and more open. And a softer colour pallette was used throughout as well.
So below are the old version and the latest version of the website. I designed both of these so it just goes to show how times can change and regular reassessment of your website is always a good idea!
And this was Nicky's feedback....
“I have been using Joanna Craig for over 10 years – ever since I set up my business. She was there for me in the beginning helping me create a website for my legal firm and later my mediation business. I can contact her at any time for changes, updates, queries, just general advice and she responds immediately and always does what she says she will. A rare attribute. I have found her reliable, informative, efficient and responsive and always able to make creative sense of what I want to do.”